Ayesa Helps Mercasa’s Digital Transformation with sustainability and efficiency

Client: Mercasa
Date: 2024
Location: Spain
Technologies used / Software vendors: Microsoft Dynamics 365

Challenge
Solution
Benefits

Challenge

Mercasa is a state-owned company, with 51% ownership by Sociedad Estatal de Participaciones Industriales and 49% by the Ministry of Agriculture, Fisheries and Food. It operates the world’s largest public network of fresh food markets.

In line with its Strategic Plan for 2025–2029, Mercasa is focusing on becoming more sustainable and innovative while adopting new business models that add value across its entire supply chain. A key part of this transformation is embracing digital technologies.

To support this process, Mercasa partnered with Ayesa to implement Microsoft Dynamics 365. This solution introduces artificial intelligence and advanced automation into its daily operations, helping the company create a more efficient and scalable model to better tackle future challenges.

Solution

Mercasa's digital transformation project revolves around Microsoft Dynamics 365, a platform that integrates advanced enterprise management tools with cutting-edge AI technology. This innovative solution allows the company to anticipate trends, optimise resources, and improve the experience for its stakeholders.

In addition, the integration of Copilot—an AI-powered set of features within Microsoft Dynamics 365—has enabled Mercasa to automate repetitive tasks like contract management and financial report generation. As a result, employees now have more time to focus on strategic decision-making.

The use of smart automation also allows the company to quickly respond to market changes, ensuring the sustainability of its processes.

Furthermore, by providing real-time, centralised access to data and predictive analytics, Dynamics 365 has improved Mercasa’s planning capabilities. This has led to greater operational efficiency and waste reduction, helping the company minimise its environmental impact.

Ayesa has also developed and implemented several specific solutions that complement Dynamics 365, including:

IB Real Estate 365: for optimising asset, contract and invoice management.
IB Facturae and IB IRPF: for automating regulatory and tax compliance.
IB Analytics with Power BI: for data-driven decision-making through advanced visualisation.

These tools have been crucial in integrating key processes into the solution, ensuring the success of Mercasa's digital transformation.

Benefits

The transition to a cloud-based solution has not only boosted the efficiency of Mercasa’s operations but has also reinforced its commitment to sustainability, a central pillar of its strategic plan. This shift has led to a significant reduction in energy consumption, aligning with global sustainable development goals, while also optimizing supply chain and market management processes.

With the help of Dynamics 365, Mercasa has successfully transformed its operations, making them more efficient, interconnected, and sustainable. As a result, the project has strengthened Mercasa's position as a leader in its sector, proving that sustainability and innovation are the key drivers of any competitive and responsible company.