Driving excellence in the hospitality industry through technology

Client: Corporación Zubieta
Date: 2024
Location: Spain
Technologies used / software vendors: Microsoft Dynamics 365 Business Central

Challenge
Solution
Benefits

Challenge

Corporación Zubieta is one of Spain’s leading hotel groups. Based in San Sebastián, it manages Hotel de Londres y de Inglaterra and Hotel Villa Favorita (both in the city), as well as Hotel Ribera de Triana (in Seville).

It has traditionally managed its business processes using an ERP solution based on NAV. However, this has become increasingly outdated, unable to effectively meet the needs of an industry as dynamic as tourism.

This led Corporación Zubieta to embark on a journey of digital transformation alongside Ayesa. Essentially, the strategy has been designed to: ensure the continuity of operations at its hotels, unify the group’s management processes in a cloud environment, optimise and centralise decision-making, and foster collaboration between teams.

Using Dynamics 365 Business Central, the company has implemented a platform that centralises all its operations. This has allowed it to become more efficient, responsive and transparent, as well as fully oversee its business processes.

The project is a reflection of Corporación Zubieta’s commitment to implementing the latest technology as well as operational excellence.

Solution

The hotel group decided to entrust Ayesa with its technological transformation project.

Through its Microsoft Centre of Excellence, the consultancy firm designed a tailored solution that ensures the continuity of the group’s processes and is aligned with its digital strategy.

Ayesa’s experience with re-implementation projects, coupled with its extensive knowledge of Dynamics 365, allowed Corporación Zubieta to seamlessly migrate to the new solution. This meant its hotels were able to operate as normal throughout.

However, Dynamics 365 Business Central is much more than just an ERP solution. It has been specifically designed for companies looking to increase their efficiency and ability to adapt in an ever more dynamic business environment. Its main advantages include:

Cloud platform: Users are able to remotely and securely access information from any location and device.
Automatic updates: This means companies are always using the latest version and avoids them having to migrate again in the future.
Comprehensive management: From finances to operations, it brings together all business processes in one easy-to-use solution.
Scalability: Thanks to its design, it grows with companies, adapting to their changing needs.

Benefits

The solution has allowed Corporación Zubieta to optimise its decision-making as well as its operational and financial management processes. This is because it has brought together all its data in one place, thereby giving it access to comprehensive insights and allowing it to centralise its decision-making at its head office in San Sebastián.

Dynamics 365 Business Central has had an extremely positive impact on how the group’s three hotels operate, enabling them to optimise their processes and become more efficient.

The project’s main achievements include:

Unifying management processes: All financial and operational data has been brought together in one place. This means the group has access to comprehensive insights and has been able to centralise decision-making at its head office.
Remote access in real time: Senior management and staff now have access to key information wherever they happen to be, something that has made operations much more responsive.
Operational efficiency: Administrative and financial tasks are now automated, meaning greater efficiency.
Ensuring the group is ready for the future: By having a modern solution with automatic updates, the group is ready to face the technological and regulatory challenges that lie ahead.

‘This project is a reflection of Corporación Zubieta’s commitment to operational excellence and technological innovation. It also shows how digital transformation shouldn’t be seen as a threat to a company’s history or position in the market – quite the contrary. Ayesa has once again shown that it is a go-to partner for companies looking not only to digitalise but also transform their business at every level. This approach ultimately ensures they remain competitive and sustainable in the long term’.

Clara Camprovín

Business Development Manager Microsoft at Ayesa