Ayesa integrates its AI and Data capabilities into a single division with 800 professionals

Together with Digital Experience, the company brings together three key technologies to successfully drive large-scale digital transformations.

AI agents are placed at the heart of this transformation, combined with cloud tools and agile methodologies.

Ayesa, a global provider of technology and engineering services, has placed Artificial Intelligence at the core of its technology strategy by integrating all of its AI, data, and digital experience capabilities into a single division. With this move, the company strengthens its position among the select group of firms capable of successfully delivering large-scale digital transformations, where these technologies play a pivotal role.

This new division is set to become a cornerstone of Ayesa’s growth in the coming years, in response to ongoing advancements and increasing market demand. Over 800 professionals have been brought together within this unit, which combines cloud technologies, agile methodologies, and deep expertise in the development of digital products, data products, and generative AI—now operating under the brand *Ayesa AI & Data & Digital Experience*.

“We are living in an environment where efficiency and automation are no longer optional—they are essential,” states Víctor Fernández, Head of the division.

In a context where digital products are evolving into intelligent solutions, and AI agents are redefining the way users interact with technology, Ayesa places its new division at the center of this transformation. These agents are expected to play a significant role across businesses and public administrations. They are not mere algorithms; they are autonomous systems capable of reasoning, making decisions, and taking action in real time—connecting data with tangible business outcomes.

While generative AI may seem like a recent innovation, Ayesa has been preparing for this shift for years. Over six years ago, it launched the first intelligent agent for the hospitality industry for a major Spanish operator—an agent capable of autonomously handling hundreds of thousands of calls. This solution proved critical during the COVID-19 crisis.

Today, the company boasts numerous success stories that underscore the direction of *Ayesa AI & Digital Experience*, in collaboration with major organizations such as Mapfre, BBVA, Bankinter, Iberdrola, Verisure, and Inditex.

Another hallmark of this division is its focus on measurement. The teams go beyond merely implementing technology—they evaluate the real impact of each solution. Experience shows that both businesses and technology require solid data and KPIs to evolve sustainably.

“To measure is to transform, and analytics must drive continuous optimization. We’ve built a team that is unique in the market. Thanks to this, Ayesa now has benchmark teams that not only develop cutting-edge technology, but also bring it into production across industries such as banking, insurance, energy, telecommunications, and travel. Today, we are not talking about future projects—we are delivering real impact”.